Graphic Designers Who Changed The Industry

To be the best, you have to learn from the best. There is a misunderstanding of this concept when it comes to creative fields – especially in graphic design. The argument is that looking at the past negatively influences innovation. Artists no longer speak with their own voice but become muted representation of previous professionals. Experts find this view overly simplistic and unfair. Change without context can be destructive and more often than not, leads to uselessness. It is necessary to change one’s perspective and draw inspiration from wherever possible. Detailed below are a few designers who left a deep imprint in the graphic industry.

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Image Source: beautyinthebronx.wordpress.com

Milton Glaser: Don’t know his name? That’s okay. Everyone knows his designs. He is the creator of the iconic “I (heart) NY”. This design has been used time and again for various cities, places, and ideas. Glaser also created the main logo of the DC Comics which was used between 1977 and 2005.

Paula Scher: Arguably the most famous female graphic designer, Scher is an award-winning artist for her theater promotion standards. She is the force behind the artistic graphic direction of such institutions as the New York City Ballet, Metropolitan Operan, the New York Shakespeare Festival, and the Public Theater.

Paul Rand: No talk about graphic design can be complete without mentioning this man’s name. Rand has had a beautiful career; it’d be quite long to mention all his accomplishments. However, it can be said that he became an essential part of how businesses branded and marketed themselves.

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Image Source: famousgraphicdesigners.org

By reviewing and taking a look at these artists’ works, it is hope that the budding graphic designer will feel empowered.

Grace Jackson Georgia is an intern graphic designer. She is finding her voice. Learn more when you follow this Twitter account.

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Impactful Art: Discussing Street Art And Its Relevance

You either love or hate street art. This form of graphic design draws no gray lines. The sharp lines and vibrant colors distinguish this branch from any other art form. It is often reflective of the artist’s personality; so much so to the point that street art enthusiasts need not look for the signature. Street art is expression manifested. There are no real rules to the game; the only consideration is to be eye-catching and passionate.

Image Source: businessinsider.com

Yet it is the canvas – or lack thereof – that irks many art aficionados. Arguably, street art is a form of vandalism, albeit a visually appealing one. Why should we praise those who deliberately clash with society?

The answer: That’s the very reason for the praise.

Let us be clear. There is a fine line between street art and total disrespect of rules. The quintessential form of street art is expression. Most street art begins as a struggling artist’s way to express himself of herself. Having no other means of doing so, the walls in the cities are the only backdrop they have. These art forms can be a marking of territory or a way to communicate a message. It becomes impactful in that so many people view it, passing along as they go about their day. This would not be so in a museum where only a limited audience is available.

That said, some artists abuse this privilege and spread messages of hate or anarchy. What should be a platform for free speech becomes an avenue of destruction. This is no longer art but propaganda. Those passionate about the arts understand this distinction and do not generalize street art as altogether unworthy of attention.

Image Source: alternativeathens.com

Grace Jackson Georgia is interning as a graphic designer. She loves art in all its forms. To learn more, follow this blog.

The Best Stretching Exercises For Runners

Running experts differ on when someone should stretch. Some studies promote stretching before running, while others suggest after the activity. Those interested in running should speak with a more experienced runner or listen to their body to determine which time frame suits them best. Regardless of when someone do stretching workouts though, experts agree on their importance. Runners need to stretch to prevent injury. Running can lock muscles, so it is critical that muscles are relaxed to ensure pliability. Fitness trainers have listed down some key stretches for all types of runners.

Image Source: runnersblueprint.com

Walking lunges: Runners should take a large step forward with their right leg and bend the knee until their thighs are parallel to the floor and the knee is aligned with the ankle. This position should be held for a few seconds before the person pushes back upward and repeats the step with the left foot. Walking lunges should be fluid with much attention placed on the form. This targets the inner thighs.

Kneeling hip flexor: From the kneeling position, the runner should plant their right foot on the ground in front of them (creating a 90-degree angle, with the knee and ankle aligned). While keeping the back straight, runners should press forward into the right hip while keeping the left knee pressed to the ground, stretching the left hip and right hamstring.

Standing calf: Runners should face a wall with their hands at chest level. They then should place the ball of their right foot against the wall, with the heel touching the floor. Runners must lean gently into the wall until they feel a stretch in their calves.

Image Source: active.com

Remember that these stretches can be done pre- or post-run. If one is still unsure, trainers recommend doing these stretches both times.

Grace Jackson Georgia keeps fit by running daily. Read more of her love for running on this blog.

A Beginner’s Guide To Creating a Powerful Graphic Design Portfolio

People from the creative industry know the importance of having a great portfolio. A portfolio can help attract new clients and help one land that dream job. Thus, it is essential that you publish your best works as a useful promotional tool. Listed below are some ideas to give the best impact.

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Identify your style: Portfolios need not include every single artwork you’ve done (unless you’re confident in the quality of all of them). Remember that artists are promoting their brand, their name credit, so to speak. It is thus important that a portfolio highlights one’s very best works. It is also good to highlight diversity in your works. A lot of companies appreciate designers who can work on a multitude of projects – from financial markets to non-profit organizations.

jessica-macaranas-graphic-design-portfolio_page_11Image Source: pinterest.com

Tell a story: Exhibiting beautiful designs is not enough. The portfolio should also highlight what the designs achieved. It doesn’t have to be a long-winded description of each work. However, you should be able to give the audience a sense of the artwork’s purpose and how an organization benefitted from it. For specific shots, it is important that the story includes your role, the process in doing it, and the success metrics.

Choose the correct platform: Most graphic designers publish their work on an online platform. Deciding on the particular form will depend on how you want your work to be seen. It is good to note that a lot of people have low attention span, so it should be of utmost importance to capture attention immediately.

Compiling an impressive portfolio can take some time, but the finished product drastically improves one’s job hunting opportunities.

Grace Jackson Georgia is an intern graphic designer for a startup website. To learn more, follow this blog.