To be the best, you have to learn from the best. There is a misunderstanding of this concept when it comes to creative fields – especially in graphic design. The argument is that looking at the past negatively influences innovation. Artists no longer speak with their own voice but become muted representation of previous professionals. Experts find this view overly simplistic and unfair. Change without context can be destructive and more often than not, leads to uselessness. It is necessary to change one’s perspective and draw inspiration from wherever possible. Detailed below are a few designers who left a deep imprint in the graphic industry.
Milton Glaser: Don’t know his name? That’s okay. Everyone knows his designs. He is the creator of the iconic “I (heart) NY”. This design has been used time and again for various cities, places, and ideas. Glaser also created the main logo of the DC Comics which was used between 1977 and 2005.
Paula Scher: Arguably the most famous female graphic designer, Scher is an award-winning artist for her theater promotion standards. She is the force behind the artistic graphic direction of such institutions as the New York City Ballet, Metropolitan Operan, the New York Shakespeare Festival, and the Public Theater.
Paul Rand: No talk about graphic design can be complete without mentioning this man’s name. Rand has had a beautiful career; it’d be quite long to mention all his accomplishments. However, it can be said that he became an essential part of how businesses branded and marketed themselves.
By reviewing and taking a look at these artists’ works, it is hope that the budding graphic designer will feel empowered.